It’s 2025 and video streaming is at an all time high with platforms like Netflix, Hulu, and Disney+. They have revolutionized accessibility to movies, sitcoms, documentaries, etc. Giving an unprecedented convenience to us. Unfortunately, these streaming services have also led to a devolution in media culture, sidelining physical media and because of content spread across multiple media platforms that require high payment subscriptions, it has led viewers frustrated and sometimes resorting to piracy.
Streaming services have undeniably changed the way we consume media in better ways. We no longer need cable TV schedules or the need to visit a video rental store. As long as one has an internet connection, they can have access and affordability compared to traditional cable. It has also allowed the opportunity for smaller creators to distribute their work because of no longer having to contact cable companies for showing times, etc.
However these streaming platforms have led to a decline in physical media–DVDs, Blu-rays, and especially VHS. These allowed audiences to own permanent copies of their favorite content but today, the reliance on digital libraries leaves many consumers vulnerable to the problem that any digitized content can be removed or be altered without anyone’s notice. Due to licensing disputes, content can be removed from any streaming service leaving no way for audiences to access them legally. An example is back in December of 2023, Sony removed hundreds of movies and TV shows from the Playstation Store including any purchased ones being removed from users libraries. The decision was of course because of licensing agreements. Physical media is a preservation of art in its original form which ensures the creator’s final vision goes untouched.
The need for multiple streaming services has led to a fragmentation of across platforms. Instead of owning a single subscription consumers have to now juggle multiple streaming memberships to watch specific shows. If one wants to watch both “Stranger Things,” “The Mandalorian,” and “Barry,” well good luck because viewers need three different streaming service memberships to watch each one of those shows. They divide content and lead viewers with two choices: pay for numerous subscriptions at a high cost, or turn to piracy. Piracy has had a sizable surge as a direct result of content fragmentation. According to a report by MUSO, in 2022, there was a 29.3% increase from 2021. In 2022, there was an 18% increase. While piracy is illegal and can hurt creators, it brings up a critical issue that consumers feel trapped in an ecosystem that prioritizes corporate profits.
To find a balance between convenience and accessibility, the industry needs to adapt. Streamlines bundles such as Hulu being with Disney+ have helped alleviate these issues but by a minimal amount. Additionally, a renewed application for physical media could provide consumers with alternatives to the streaming problem but is unlikely. Video streaming has brought ease to our lives but not without the costs of media culture. As the industry continues to grow, Will the focus remain on using convenience to gain as much profit as possible or can we preserve the integrity and accessibility of media.
